P.Rod on Target?

I know a lot of you will say that you saw this coming… But really?!skateboard city

Target wrote:
Target and Paul Rodriguez are proud to announce the launch of their partnership. The professional skater, known for his effortless style is recognized by many as one of the most progressive street skaters in the sport and will now represent Target.

P.Rod has had his fair share of mainstream media attention over the past few years, most notably his Nike adverts, becoming a household name in for skaters the world over. He had this to say about his move – which i’m sure a few people have raised an eyebrow at!

P.Rod wrote:
I grew up right across the street from a Target and have many memories ofskating over to the store as a kid…

…I’ve always loved their brand and am excited about the relationship and potential of what we can do together.

So hang on Paul, does that mean that if i grew up skating the stair set in front of the local mosque i should convert to Islam?

Is this just another step towards the nightmare portrayed in the first 3 minutes of The Search For Animal Chin? Are P.Rods reasons for joining forces with Target on the level, or are they entirely driven by corporate guff? At the end of the day, he’s the only one who can give us an answer to that one.

You can read the full press release here. Your views SBC?